Seth Godin live seminar for good causes

by lorenzo on February 6, 2010




  • 08:00 The fallacy of entrepreneurship addressing true NEEDS
  • 17:30 changing what/how you do (meatball sundae)
  • 23:50 Positive Deviant (Positive Deviance)
  • 25:00 Qualify your audience
  • 25:30 the fallacy of going to Oprah
  • 26:30 Buying “stuff” vs buying “stories” (e.g.: iPhone)
    stories stories stories . . . . .
  • 37:00 Seth on closing/selling people
  • 38:30 on raising money and make people delighted about giving you money
  • 41:00 http://www.heifer.org
  • 43:00 about dating
  • 48:00 DEEP(er) permission
  • 53:30 How to connect what you do with people’s worldview
  • 57:00 Seth on closing and selling (again)
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