- 08:00 The fallacy of entrepreneurship addressing true NEEDS
- 17:30 changing what/how you do (meatball sundae)
- 23:50 Positive Deviant (Positive Deviance)
- 25:00 Qualify your audience
- 25:30 the fallacy of going to Oprah
- 26:30 Buying “stuff” vs buying “stories” (e.g.: iPhone)
stories stories stories . . . . . - 37:00 Seth on closing/selling people
- 38:30 on raising money and make people delighted about giving you money
- 41:00 http://www.heifer.org
- 43:00 about dating
- 48:00 DEEP(er) permission
- 53:30 How to connect what you do with people’s worldview
- 57:00 Seth on closing and selling (again)
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