TED Talks – Daniel Pink on the surprising science of motivation

by lorenzo on January 7, 2010




5:50 There’s a mismatch between what science knows, and what business does.

New Business Operating System:

  1. AUTONOMY: the urge to direct our own life;
  2. MASTERY: the desire to get better and better at something that matters;
  3. PURPOSE: the yearning to do what we do in the service of something that is larger than ourselves.
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